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later, I asked Rob what he
had told them, and he said "Big Shoe Productions."
So there it is.
The story of how Ever got its name is just as lame. Long before shooting,
Rob and I were driving
somewhere in Durham and Rob was asking me what the film was going to be called.
I didn't really know what to call it, and went off on some typical tirade about how
important the name was and how split up I was about these different choices.
Rob, long tired of my typical tirades, said, "It doesn't really matter, just
pick some working title so I know what to call it. You can pick the real title
later." At that moment, I looked up at a road sign, I don't even remember where we were, but there
was the word 'ever'. Later, Dawn, Luis and I were watching some of my cuts, and there
is the moment where Coco says, "Don't leave me....Ever." We all just sorta looked at each
other, knowing we have all just decided this was more than just a working title. Nobody said
a word, but from that moment on, Ever was the real title of the film.
About three months after shooting had stopped, Rob's girlfriend Chris, who is also a
filmmaker, was asking me about the film. I confessed I hadn't done anything since the
shoot. At the time I felt I was being lazy, but in retrospect, I really just
had no idea what
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